Our Perspectives on the Techniques Driving Brand Strategy & Innovation

We are excited to announce the expansion of our agile quant offering with a new suite of adaptive concept testing & optimization research products that can be fully integrated into Fletcher Knight’s brand strategy and innovation work to power our clients’ brand growth and equity.

CONSUMER TRENDS HAVE NEVER BEEN MORE IMPORTANT FOR BRAND HEALTH, but never more difficult to land on and interpret in a meta-screen world.

From a brand innovator’s POV, one of the most positive and surprising changes over the past two years has been the broad adoption of agile research technologies, enabling a seamless connection between brand teams and consumers. The impact on innovation solutions and marketing creative has been truly amazing.