Quantitative Market Research Insights

Our Perspectives on the Techniques Driving Brand Strategy & Innovation

GAINING INSIGHT

ARTICLES & RESEARCH

Our articles and perspectives on the latest consumer research techniques that help our clients connect with their brands’ communities.

Hide and Seek: Finding the Right Consumers for your Market Research in the Evolving Online Panel Landscape

The landscape of online, probability-based panels in market research is undergoing a transformation. This article delves into the evolving industry, focusing specifically on emerging challenges and their solutions through panel consolidation and aggregation.

Introducing a new suite of adaptive concept testing and optimization solutions from FK LiveLabs

We are excited to announce the expansion of our agile quant offering with a new suite of adaptive concept testing & optimization research products that can be fully integrated into Fletcher Knight’s brand strategy and innovation work to power our clients’ brand growth and equity.

Transforming HCP Market Research With Cutting Edge Clinical Pathway Tools

Patient Journey Landscape: Elevating Rx brand intercept strategy

Introducing FK LiveLabs^TM : Agile Market Research Solutions for Building Better Brands

Make Consumer Trends Work Harder For Your Brand’s Health

CONSUMER TRENDS HAVE NEVER BEEN MORE IMPORTANT FOR BRAND HEALTH, but never more difficult to land on and interpret in a meta-screen world.

Agile is a mindset and a behavior. Start being an Agile Brand with AGILE RESEARCH.

From a brand innovator’s POV, one of the most positive and surprising changes over the past two years has been the broad adoption of agile research technologies, enabling a seamless connection between brand teams and consumers. The impact on innovation solutions and marketing creative has been truly amazing.