Rapid Concept Testing

Rapid Concept Testing

BUILD & OPTIMIZE CONCEPTS PRIOR TO FORMAL EVALUATION

Tiebreak high-quality lead ideas, names, white card brand positioning, packaging adcepts, and digicepts. Rapid concept testing allows the strongest ideas to rise to the top. We can pivot quickly from qualitative to qual-quant to mid-scale quant. The end result is actionable learnings and insights which can be used to optimize ideas before larger investment in evaluative concept screening.

Rapid Concept Testing