Identify the winning positioning compared to your current positioning with rapid concept testing based on conversion and performance metrics. Using FK Concept EvaluatorTM, we go beyond the fundamentals by also exploring your brand’s salience and equity with measures tailored to your own brand, category, and consumer experience – including UX and digital commerce experiences. Our rapid concept testing methodology aims to better understand the consumer’s emotional connection with your brand and determine an operational action plan to grow your brand equity and loyalty.
