and growth for the
world’s leading brands.
We help our clients connect and collaborate with consumers, patients, influencers, professionals and experts through agile qualitative and quantitative research solutions.
Complemented company data with global deep-dive qualitative research for nuanced, emotionally rich understanding of how WW can better meet real-world wellness needs. Strategic insights informed brand restage, product differentiation and USP articulation.
US national research with patients, health care providers, and pharmacists to explore, understand and map the patient journey from diagnosis to prescription fulfillment across multiple conditions, identifying opportunity for brand intercepts.
US supplements segmentation study, followed by agile qual-quant with rich interactive stimulus, to restage brand positioning, messaging and prime prospect acquisition across key markets.
US segmentation leading to growth strategy for Sensitivity category. Multiple agile research studies focused on brand building and innovation using highly interactive creative stimulus.
Assessed and optimized KIND category expansion with rapid concept testing to quickly identify strongest options for development and launch, delivering incremental brand growth and a positive halo back to master brand.
Breakthrough lifestyle aspiration segmentation study for Skincare and Make-Up, with 10K respondents in 10 lead countries. The research was essential for portfolio positioning strategy across key regions.
Attitudinal & occasion based segmentation study for Premium Spirits, Sparkling Wine and RTD, with 10K respondents in 10 lead countries, for portfolio positioning strategy across key regions.
Attitude and usage study (A & U) and occasion based segmentation study for cheese & butter categories with rich consumer profiling, informing category innovation strategy.
US occasion based segmentation analytics and rich profiling for RTD Coffee, for category innovation strategy.