Online research to maximize ROI: return on insight
FK’s Agile Research is designed for market strategists, consumer empathizers and brand creators who don’t settle for the “what”. They’re pushing to discover the “why” behind what people believe and do – so they can give people what they want and need.
We find the most strategically valuable target — prime prospects, media targets, attitudinal targets and behavioral targets
- High quality, high integrity recruit — never any shortcuts
- Screening for intuitive, forward-looking, expressive consumers, professionals, experts and influencers
- Robust double-check QC process both at screening and data collection
- Adaptive visual and verbal typing tools help to find targets with low rates of incidence
Our interactive, custom-designed consumer research stimulus is highly emotive and engaging to prompt build-oriented design thinking, discovery and collaboration. Intuitive interfaces invite truthful responses and insights.
Rapid Iterative Learning
We focus on how the data will inform brand teams and drive strategy. We provide interpretation of the output and data that’s in context and meaningful for the brand — not just a readout of numbers.
- Brand strategy context and framing
- Strategic consumer pathways
- Growth opportunity platforms
- Innovation roadmaps
- Brand positioning and restage
- Breakthrough brand experiences
- New brand creation
- Brand architecture & portfolio strategy
- Ecosystem optimization
- Strategic segmentation — both attitudinal and occasion-based
- Guidelines for consistent, personalized CX