Brand Repositioning

EVALUATE & TRANSLATE NEW BRAND POSITIONING INTO REAL WORLD CONTEXTS

FK Brand RevitalizerTM goes beyond landing the winning concept by translating that concept directly into preferred names and claims and optimized consumer messaging using a three-order holistic approach: identify – lead brand repositioning concept, optimize – names & claims, and translate – into persuasive messaging and calls to action. We bring your brand repositioning to life so that your consumers see and experience your brand the way you want them to.