Online Consumer Insight Platforms

Rich consumer insights,
real-time answers.

To get beyond “what” respondents say to the “why” behind it, we use the best proven technology and online consumer insight platforms with a variety of methodologies such as mobile research, online co-creation research and online consumer diaries.

We handle complete oversight of research design and consumer research workflow
  • Custom recruitment
  • Global / Regional Research – 16 Lead Insight Countries
  • Community member onboarding / privacy research protocol
  • Survey & discussion guide design, programming and testing
  • Ongoing community engagement & communication
  • Dashboard Consumer Engagement overview
  • Respondent compensation

High engagement, collaborative, solution-driven discussions are led by experienced brand strategists via mobile, tablet or PC

  • Online Diaries, Journals and Blogs
  • Mobile Ethnographies
  • Consumer Journey Tracking
  • Qualitative Projective Techniques
  • Data Tab & Analysis, correlation and significance testing
  • Open end coding, theming
  • Word Cloud building
  • Reporting and charting
Our insight communities are nimble with size, time and methodology designed around your business needs.
  • Sample sizes from 5 to 500
  • Multiple research methodologies – surveys, discussions, video, ethnographies
  • Time length from 1 day to 6 months
We adhere to established privacy protocols and reporting protocols
  • Research protocols and data policy aligned with Marketing Research Association’s (MRA) Code of Marketing Research Standards
  • Community respondent data standards
  • Quality member screening and individual platform access