Our Standards
Rich interaction. Robust, data-driven answers.
Our research is thoughtfully designed, expertly conducted and managed to exacting standards — all in service of delivering excellence from start to finish.
We handle complete oversight of research design and consumer research workflow
- High-quality and relevant recruitment
- Global / regional research — 16 lead insight countries
- Screener, questionnaire and discussion guide design, programming and testing
- Field quality control
- Data tab and analysis, correlation and significance testing
- Open end coding and theming
- Reporting, charting, and interpreting
- Power tabs
High engagement, collaborative, solution-driven discussions and research are led via mobile, tablet or desktop by experienced brand strategists trained in interpreting consumer mindsets
- Experts in decision choice behaviors
- Qualitative projective techniques
- Online diaries, journals and blogs
- Online collaboration labs
- Global, multi-lingual facilitation
- Survey and question design
Our research is nimble. With experience across methodologies, we design studies tailored for your business needs.
- Sample sizes from 5 to 5,000
- Multiple research methodologies — surveys, group discussions, 1:1’s, video, ethnographies
- Time length from 1 day to 6 months
We adhere to established privacy and reporting protocols
- Research protocols and data policy aligned with Marketing Research Association’s (MRA) Code, ESOMAR, and GDPR
- Data privacy and protection of personal identifiable information (PII) is of our utmost concern
- Quality member screening and individual platform access
