Prepare the launch of products & services to maximize incrementality and minimize risk of cannibalization within the ideal assortment and price range against existing siblings and competitors. With FK Range OptimizerTM, we assess consumer pricing expectations and competitive choices & preferences to fine tune your launch strategy. Our range price optimization goes further by evaluating new products and services in multiple real-world contexts with engaging visuals. We believe that consumers need to see your brand’s potential to measure its implicit pricing power.
